In this module, you’ll discover proven strategies for attracting and capturing sales leads—people genuinely interested in joining your certification or “replicate the expert” program. We’ll start with the Product Launch Formula tutorial, a step-by-step method for creating excitement and momentum around your offer—turning your program launch into a magnet for potential program participants.

You’ll also find a sample display ad designed to drive traffic to your website by offering a free report—a valuable lead magnet that sparks curiosity and builds trust. Once there, leads will land on a squeeze page where they can opt in to receive the report—adding themselves to your email list for further follow-up.

For those seeking more information right away, we’ve included a direct-response-style landing page—perfect for showcasing your full training program (in this sample, how to help clients build a financial planning practice). Finally, you’ll have a brochure ready to send to leads who ask for details—a polished, professional way to reinforce your credibility.

By the end of this module, you’ll know how to guide potential participants from curiosity to commitment—building a steady pipeline of motivated leads for your program. Let’s dive in!