Certify Others in Your Unique Methodology
and Become a Leading Authority in Your Industry
Your Methodology—in More Hands
—Means Your Impact Is Multiplied
What do successful business owners do when their career is ready for “the next big thing”? What do leading coaches and consultants do when they’ve run out of time to take on more clients? How do the world’s most successful alternative therapy experts deliver hands-on healing in foreign countries they can’t personally get to?
Answer: They train others to deliver their expertise to a far broader audience than they could ever reach by themselves.
If you’ve ever thought about certifying your own coaches . . . licensing other entrepreneurs to use your proven business system... or training any other practitioner to do what you do, this message will be good news.
Introducing the Replicate Peer-Certification Program
A 6-month journey in building your own network of certified practitioners who share your vision, embrace your methods, and deliver your work to millions of people you will never meet.
Follow the Same Formula
the World’s Most Successful Experts
Have Used
John Maxwell
One of the world’s foremost authorities on leadership, John partnered with growth strategist Paul Martinelli to train and certify over 40,000 coaches in 162 countries to teach John’s principles. Between the coach-training program and other income streams Martinelli developed, revenue totaled over $562 million including increased speaking fees of $125,000 per keynote, popular branded Maxwell merchandise, and boosted income in every other area of The John Maxwell Companies.
Jack Canfield
As the originator of the Chicken Soup for the Soul book series, Jack parlayed the personal-development content he had honed during 30 years of workshop events into a second New York Times bestselling book series called The Success Principles. Working with his coauthor and longtime marketer Janet Switzer, Jack went on to certify 4,000+ trainers in more than 100 countries to use The Canfield Methodology in their consulting, speaking and training work.
Bob Proctor
Popular self-help author featured in The Secret movie, Bob Proctor partnered with Paul Martinelli to train thousands of Life Success consultants who used Bob’s intellectual property to build their own coaching and training businesses. Martinelli substantially expanded Bob’s business to include: publishing books by other authors, WealthLab business consulting priced from $40,000 to $100,000, seminars at sea, live and online programs based on The Science of Getting Rich book, and more.
The Oola Guys
Popular speakers, coaches, and social-media influencers Dave Braun and Troy Amdahl leveraged their Oola brand plus content from two books co-written with veteran content marketer Janet Switzer to create The Oola Coaching Network. With Switzer’s program development and marketing expertise, The Oola Guys trained and certified coaches from 24 countries and all 50 States. They eventually launched the Oola network-marketing company based on Switzer’s coaching curriculum, and later sold it to a $2 billion publicly-traded company.
Jay Abraham
As America’s highest paid marketing consultant in the early 1990’s, Jay Abraham leveraged his relationships with investment newsletter editors who endorsed Jay’s business-consultant training program. Using direct-response style marketing campaigns developed and deployed with Janet Switzer, this under-the-radar expert sold a $15,000 live training (plus one year of group coaching), eventually training nearly 1,000 consultants in Mr. Abraham’s unique contingency-based consulting formula.
Lisa Nichols
One of the world’s most popular motivational speakers, Lisa worked with strategist Janet Switzer to secure a new literary agent, publisher, and marketing infrastructure in order to launch a robust personal-growth business unit for her company. The book, Abundance Now, which sold to HarperCollins was central to an offering of new courses, consulting and other services. Eventually, Lisa unveiled the Nichols Certified Facilitator program to turn life coaches into transformational speakers and workshop leaders.
Tapping Therapy Founders
When professional therapist Dr. Roger Callahan discovered the efficacy of tapping on specific energy points to relieve pain, stress, and trauma (similar to acupressure), he immediately saw the value in training other professional practitioners in this unique modality. Working with longtime marketer Janet Switzer, Callahan and his wife Joanne Callahan vastly expanded their international network of certified practitioners, including selling master licenses to entire countries, allowing those licensees to train therapists in their own language.
Dr. Daniel Amen
World-renowned psychiatrist Dr. Daniel Amen launched his #1 bestselling book Your Brain Is Always Listening and popular public-television special with hands-on content development and marketing from revenue strategist Paul Martinelli. Together, the two also developed Daniel’s brain health certification program which allowed nutritionists, doctors, and therapists worldwide to teach, coach and lead group sessions using the material in Daniel’s five bestselling books.
Nick Vujicic
Christian evangelist and author of Life Without Limits, Nick overcame tetra-amelia syndrome (characterized by the absence of arms and legs) to become one of the world’s most successful motivational speakers.
With strategic consulting from Paul Martinelli, Nick developed programming for young people, eventually speaking in stadiums to audiences of 50,000 people.
Les Brown
Beloved motivational speaker, award-winning talk show host, and bestselling author Les Brown tapped industry expert Paul Martinelli to develop his Platinum Speakers Program—training subject-matter experts to pursue transformational speaking careers and preparing them for the world stage.
Mike Steranka
Coauthor of The E-Myth Financial Advisor, Mike retained growth strategist Janet Switzer and her team to hone his curriculum, then launch a program to certify other advisors in his unique practice-building system. The program grew so large, Mike eventually sold it to America’s largest FMO dealer network.
Joseph McClendon III
A teaching partner of Tony Robbins’ for over 15 years, Joseph worked with business strategist Paul Martinelli to co-create and launch Joseph’s neuro-encoding program. Working together, they sold over a million dollars’ worth of programs at its launch.
What did all these experts have in common?
They leaned on two veteran “kingmakers” who are the world’s only exclusive strategists dedicated to building profitable business units around coach certifications, train-the-trainer programs, international licensing, subscription consulting, practice-builder content, and dozens of other “replicate-the-expert” revenue models.
What Kind of Lucrative Network Could You Build with Personal Guidance
from Janet Switzer and Paul Martinelli
When it comes to scaling influence and replicating success, few know the playbook better than Janet Switzer and Paul Martinelli. Between them, they’ve helped launch and grow the careers of some of the world’s top thought leaders, business owners, and subject-matter experts . . . and they’ve generated over a billion dollars in revenue in the process.
In fact, Janet Switzer has been at the forefront of generating revenue for niche-market experts for more than 30 years. Her client list reads like a Who’s Who of leading authorities: Chicken Soup for the Soul founder Jack Canfield . . . motivational speaker Les Brown . . . Start Late, Finish Rich author David Bach . . . financial guru Roxanne Emmerich . . . direct-marketing icon Jay Abraham . . . social-media influencers The Oola Guys, and so many more. She’s even the New York Times bestselling coauthor of The Success Principles series published in 41 languages—with derivative products, a certified trainer network, and learning programs distributed in 107 countries.
Behind the scenes, Janet has also been the secret marketing weapon helping lesser-known thought leaders—from physicians and business consultants, to financial planners, alternative healthcare professionals, therapists, sales trainers, professional speakers, and others—achieve worldwide distribution of their work and generate seven-figure incomes by building publishing, coaching, seminar, and licensing empires around their industry expertise, training concepts, and unique market posture. Read Janet’s complete biography here. Watch what The Oola Guys have to say here.
At the same time Janet’s been working with her own clients, Paul Martinelli has built multimillion dollar companies for some of the world’s most renowned authorities in leadership, healthcare, sales training, and small business, including: The 21 Irrefutable Laws of Leadership author and corporate icon Dr. John Maxwell . . . brain-health pioneer Dr. Daniel Amen . . . featured teacher in The Secret movie, Bob Proctor . . . even sales great Dr. Robert Cialdini, among so many more. From the ground up, he’s developed training, coaching, and sales organizations for these gurus that generated more than a billion dollars in revenue . . . recruited nearly 50,000 certified coaches, members and licensees . . . distributed programming and content to more than 160 countries . . . and generated ancillary income streams from corporate contracts, book deals, retail distribution, speaking, merchandise, and more.
Paul started his first company with $200, then grew it to a million dollars in revenue before selling it in order to partner with celebrity experts all over the world. Paul has also grown his own Empowered Living community to more than 2.3 million followers who rely on him for advice and guidance in creating the lifestyle and career path of their dreams. His unique sales approach—honed and refined across countless industries and professional specialties—is the gold standard for effective, ethical, and consultative selling of today’s most respected “replicate-the-expert” programs. Read Paul’s complete biography here. Watch what Dr. John Maxwell has to say here.
There’s no question that, separately, Paul and Janet have built some of the most renowned training, certifying and licensing organizations of our time.
Now, for the first time, these two uniquely skilled and seasoned veterans (who’ve known each other for years) are joining forces and leveraging their decades of experience to help YOU replicate your expertise and elevate your career onto the world stage.
Will their next success story be you?
Everything You Need to Build a Thriving Certification Business
As part of the Replicate Peer-Certification Program, Paul and Janet have assembled a cohort of people, advice, and services that will help you launch a salesworthy business around your expertise.
Imagine a seasoned professional who will check in regularly to keep you on track and provide guidance while you’re deploying your launch plan. Janet and Paul have identified some of the most seasoned hands-on tacticians (most of whom have worked on brands you know) to guide Replicate! participants in making critical decisions and navigating unexpected challenges. These private monthly sessions—with personalized advice and expert insight—will be beyond valuable, giving you peace of mind and greater confidence. (A $4,950 value.)
Paul and Janet are two of the best in the business when it comes to selling information and expertise. Their archive of proven lead-generation and marketing campaigns—together with their help identifying your best sales approach—will make launching your peer-certification business much, much easier. Included in this comprehensive archive are: website copy, landing pages, email drip sequences, Facebook Live scripts, webinar marketing campaigns, special reports and other lead magnets, display ads for print publications, book-a-call campaigns, sales decks, plus much, much more. (A $6,000 value.)
Every other week, you’ll join Paul and Janet for a comprehensive curriculum that will prepare you to launch, manage and grow your peer-certification business. From automating delivery of your curriculum to recruiting your team to managing the sales process to adding new revenue streams, this curriculum is designed to help you master the business of certification. These are not free-form coaching sessions, but intensive masterclasses on specific topics that Paul and Janet know will help you thrive. (A $1,200 value.)
In between the bi-monthly masterclasses, Paul and Janet will introduce you (via single-topic webinars) to technical experts who are on the cutting edge of what’s working (and critical) in the certifying space. From intellectual property law to TED talk secrets, sales scripting, AI, retail distribution, media training and more, these webinars will introduce you to important business-building information that will help you grow your career, your influence, and your network of certified graduates. (A $1,000 value.)
Imagine an exclusive event where top-tier experts like you can network, share ideas, mastermind . . . and even meet potential investors to help accelerate your business growth. Janet and Paul know that the most important breakthroughs happen via rare introductions and back-of-the-room deals. That’s why they want to connect you to a network of like-minded fellows who are working on their own peer-certification programs—as well as introduce you to potential investors who can accelerate your growth. (A $5,000 value.)
Are you ready to get Paul and Janet working on your business?
Not Just for Coaching Companies: Your Bricks-and-Mortar Business, Service Company, or Professional Practice Can Replicate Itself, Too
The Replicate program is not just for coaches, speakers and authors. If you’re a bricks-and-mortar business, consulting firm, service company or have unique positioning in your market, why not follow in the footsteps of major companies like Ford Motor Company, McDonald’s, or McKinsey & Company? They’ve expanded their international footprint—not by selling automobiles, hamburgers or business consulting—but by selling dealerships, supplying local franchisees, and orchestrating strategic alliances.
Ford Motor Company, for instance, operates through an extensive global dealership network, allowing it to grow its customer base far beyond its factory operations. McDonald’s has perfected the art of franchising, with nearly 40,000 restaurants worldwide owned by local entrepreneurs trained in its unique systems.* And McKinsey & Company has roughly 8,000 specialists working alongside its consultants—delivering over 95% of McKinsey’s client work in more than 80 languages.
Even outside these global giants, many industries have seen smaller players replicate their expertise at scale:
- CrossFit turned its workout methodology into a global affiliate network of more than 15,000 gyms, each independently owned but trained in the brand’s signature style.
- The National Association of Productivity & Organizing Professionals has grown to 3,500 professional organizers worldwide, allowing them to leverage its brand and methodologies in their local markets.
- And Toastmasters International, which revolutionized career development by licensing its public speaking and leadership training programs to 16,600 clubs worldwide, now boasts over 364,000 members in 145 countries.
Regardless of your business model or how you might work with your trainees, the fact is that replicating your expertise, marketing system, or other methodology through certified graduates could bring you untold value and prominence.
Gain Industry Recognition
Become known as the expert who trains your peers.
Build a Speaking Career
Land high-profile engagements as a trusted authority.
Create Recurring Revenue
License your methodology for an ongoing income stream.
Expand Corporate Reach
Embed your expertise in companies worldwide.
Build a Lasting Legacy
Ensure your impact continues far beyond your career.
Unlock New Partnerships
Attract co-branding options with industry leaders.
Charge Higher Fees
Command premium consulting rates and attract top clients.
Distribute Your Materials
Turn trainees into a channel for selling your products or books.
Plan for Semi-Retirement
Earn more while working significantly less.
Launch Future Ventures
Parlay your reputation into books, courses or memberships.
Systematize Your Business
Build a scalable model that runs independently of your time.
Cash Out When Ready
Sell the business for substantial cash or annuity income.
* Note: The Replicate Peer-Certification Program is an advisory program only and does not offer legal advice
or business-development assistance to franchise your business or create seller-assisted marketing plans.
What’s Your Idea Worth?
How Much Would Your Income and Legacy Grow If Thousands of Trained Professionals Were Using Your Knowledge?
All told, the value of Paul and Janet’s advice and personal guidance could reach into the millions for you as a leading authority. But while Paul and Janet have personally earned a fortune helping the world’s most influential authorities, they’re purposely keeping the cost of the Replicate Program affordable to empower as many experts as possible to bring their unique knowledge to the marketplace.
You could say this is a “last hurrah” for these two veterans . . . the pinnacle of 35-year careers spent developing content, cash-flow, and communities for the world’s most successful gurus. It’s also a way for Paul and Janet to pursue a legacy of their own: by significantly expanding valuable knowledge in the world.
For six months of training, advice, guidance and introductions, the cost is literally a fraction of Janet and Paul’s typical retainer or revenue-sharing fees (and far less than so-called “mastermind” or other seminar programs you’ll typically see out there). In fact, recruit just your first two or three students and your program costs for Paul and Janet’s help could be paid for.
How can you find out if the Replicate Peer-Certification Program is for you?
Click below to fill out a brief questionnaire and initiate a call from Paul and Janet’s team. Tell us which industry you’re in . . . share some of your qualifications . . . let us know if you’ve already trained or advised others in your niche through informal mentoring, writing a book, speaking at conferences, or other forms of outreach.
Once you’re on a call together, Paul and Janet’s team will assess your strengths (including those you may not even know are valuable) and give you a fair estimate of what they believe your idea is worth. Even if you’re just starting out or think you’re not “famous enough,” realize that Paul and Janet have built their careers on identifying emerging talent and knowing whether something will be a hit or not.
Click below to start the discussion and learn what your idea is worth. Your confidential answers won’t be shared outside Paul and Janet’s team.
With the Replicate Peer-Certification Program, you’ll get everything you need to train others, amplify your influence, secure your legacy, and join the ranks of other business owners, thought leaders, and subject-matter experts who have transformed their expertise into scalable, profitable businesses.
Paul Martinelli and Janet Switzer Are Ready to Help You Deliver World-Class Content in Over 100 Countries.
(It’s Something They Already Do.)
I am grateful for Paul Martinelli. The John Maxwell Team is one of the most rewarding things I’ve ever had happen to me in my life.
Paul’s foresight and strategic vision gave me the opportunity to birth [found] the John Maxwell Team.
JOHN C. MAXWELL
World’s #1 Leadership & Management Expert
Janet is a master at helping you monetize your expertise in a way that’s optimum for your particular market. I’m in the alternative healthcare field and have worked with Janet over many years to successfully sell our programs and substantially expand our licensed-practitioner business around the world.
JOANNE CALLAHAN
President, Callahan Techniques Ltd.
Originators of Tapping Therapy (Thought Field Therapy)
Paul Martinelli’s mentorship directly helped us take our 4-location family restaurant chain into an 8-figure, 10-location franchise across 3 states. When working with Paul and applying his strategic insights we were able to generate $90 million in sales and also lead a successful 7-figure product launch. Paul’s influence is profound, and if you’re looking for extraordinary growth, we recommend listening to what he says and start applying what he teaches you immediately!
KAY YOUNG & SHILA MORRIS
Sister entrepreneurs, owners of the Squeeze In restaurants, Co-founders of The Neuroencoding Institute, and University Faculty
In a world that echoes with the dubious claims of thousands of so-called marketing experts, Janet Switzer doesn’t just talk — she delivers. She’s savvy, practical and reliable…and the profits she creates are nothing short of extraordinary. Her programs make companies tons of money, while they leave business owners saying, “Why didn’t I think of that?” She takes a little money, combines it with a lot of expertise and creates profits beyond your wildest dreams.
MICHAEL HUTCHISON
Former Vice-President of Sales & Marketing and Developer of Anthony Robbins’ Mastery University
Working with Paul Martinelli led to my most successful program launch ever. His approach is guided by his decades of business growth experience. He produces positive tangible results!
JOSEPH McCLENDON III
Neuro-Psychologist Ph.D., Speaker & Author
On a scale of 1 to 10, Janet Switzer rates a 12! I could not have worked with a more talented partner to produce some of my best work ever. Janet sets the standard for literary partners in this industry.
LISA NICHOLS
Featured teacher in The Secret and author of Abundance Now: Amplify Your Life and Achieve Abundance Today
When you talk with us, ask for a complete roster of Janet’s and Paul’s testimonials from names you know.
Explore Your Options and Start Your Own Journey With Janet and Paul by Completing the Brief Questionnaire Below
Don’t wait to learn how you could expand your influence by certifying others in your methodology.
Together, Janet and Paul will equip you to certify others, scale your methodology, and achieve industry leadership. Collaborating with them is your opportunity to learn from the best and elevate your work onto the global stage.
Complete the Brief Questionnaire Below
Complete the brief and confidential questionnaire today, and Paul and Janet’s team will contact you right away.
You’ll get candid advice about the possibilities available to you, plus learn exactly how you can work personally with Paul and Janet to build your legacy for less than you might think.
Leading Experts Wanted: Could You Be the World’s Next Trend-Setter in a Growing Billion-Dollar Market?
Because Janet and Paul work with so many subject-matter experts—and research markets extensively before advising their clients—these veteran strategists are also two of the world’s most informed futurists who continuously identify growing trends, blockbuster opportunities, and unmet need in the market.
Paul and Janet know that specific industries are poised for massive growth in the next five years. Not only are many of these industries considered “sleepers,” but many more of them have no recognizable or defined expert! There’s no leader. There’s no up-and-coming media personality or influencer who will eventually command the attention of millions of buyers.
Industries like . . .
- Pet care, including natural supplements
- Self-defense products and training
- Process or system for car performance
- Financial literacy for women and marginalized groups
- Artificial intelligence (AI) and automation for any business type
- Renewable energy sales, particularly solar energy
- Elder healthcare, services, and financial management
- Carpentry techniques, tips, or new tools
- Advanced communication, negotiation, and interpersonal skills
- Research and development in emerging technologies
- Leadership training in emotional intelligence (EQ) or Six Sigma
- Mental health and wellness
- Sustainable practices, including green technology and building practices
- Cybersecurity and digital privacy
- Regenerative agriculture and soil health
- Workforce reskilling and upskilling driven by artificial intelligence
If you already work in any of these billion-dollar fields or have a unique system that could transform people’s lives or businesses in these areas, Paul and Janet urge you to complete this brief questionnaire and start the discussion today with their team who will be eager to talk with you.
These markets are wide open. There’s money to be made. Plus, it costs nothing for Paul and Janet’s team to look at your situation or idea, especially when there’s the potential for venture-capital seed money waiting in the background.
Don’t Leave Millions on the Table.
Hone and Refine Your Most Marketable Expertise or Business Idea (Then Get Connected with Investors Who Can Help You Build It)
If you’re not sure what you might offer to others in your industry, you still have a rare opportunity to work with Paul and Janet privately to hone and refine your unique methodology, expertise, or business-replication idea into a marketable asset that gets noticed . . . and potentially gets funded.
In a specialized and highly focused 90-day starter program (prior to participation in the Replicate Peer-Certification Program), Paul and Janet will personally help you:
- Identify your strongest business concept and position it for success in today’s marketplace.
- Work on your investor pitch, ensuring you can articulate your vision with clarity and confidence.
- Prepare for high-stakes presentations, honing your ability to captivate decision-makers and potential backers.
Your 90 days with Paul and Janet—along with their intellectual property attorneys, marketers, brand specialists, and business growth experts—will be a powerful “idea incubator” that culminates in the opportunity to pitch your idea live to seasoned investors, business strategists, and entrepreneurial leaders. (In fact, Paul and Janet’s contacts are making $7 million in venture capital available to fund and launch exceptional business ideas.)
Think of it as a prelude to your big moment—a chance to test and validate your concept before scaling it through the main Replicate Peer-Certification Program. Not only is Paul and Janet’s Idea Incubator Program ideal for subject-matter experts, aspiring entrepreneurs, and innovators, this program will also help you take the first critical steps toward transforming your expertise into a thriving, scalable business.
Ask about the Idea Incubator program when you speak with Paul and Janet’s team. Start the process by completing the brief questionnaire below. They’ll be in touch with you in the next 24 hours (longer on weekends).
EComplete the Brief Questionnaire Below
Complete the brief and confidential questionnaire today, and Paul and Janet’s team will contact you right away.
You’ll get candid advice about the possibilities available to you, plus learn exactly how you can work personally with Paul and Janet to build your legacy for less than you might think.
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